METHODICAL APPROACHES TO THE PLANNING OF THE STRATEGY OF THE DENTAL ORGANIZATION

On materials of the review of articles in the Russian Science Citation Index database problems and methodical approaches to planning of the dental help are considered. It is specified that when developing the priority directions of improvement of the dental help the analysis of prevalence of dental pathology among the population and its negotiability behind medical care is important. A necessary condition is assessment of satisfaction of patients with the provided services. The image of establishment is important that it predetermines realization of the corresponding marketing strategy based on forecasting of realization of dental services. Basic elements of strategic planning in management of dental policlinic as the main establishment assuming the main flow of the population with dental pathology are considered. It is indicated the need of development of analytical approaches to assessment of formation of a flow of patients, demands of the dental and medico-organizational technologies including algorithms of social and hygienic assessment of functioning of the dental organization. It is emphasized that at strategic planning it is necessary to be guided by the volume and structure of a flow of patients, satisfaction of the population with the dental help, priorities of implementation of technologies and further by efficiency of use of capacity of the organization. For this purpose it is necessary to model a flow of patients in dental policlinic, to integrate various indicators of the dental help, to develop predictive models with determination of the importance of these or those characteristics of patients, features of the territory. It is offered to use the personified bases of the dental organizations with development of analytical approaches to assessment of formation of a flow of patients, implementation of dental and medico-organizational technologies by it. Further stages of introduction of strategic planning in activity of the dental organization will be connected with development of information and analytical models of demand of dental technologies with separate types of the dental help.

review of literature, organization of the dental help, strategic planning